YouTube is getting to the top!

On-demand video on mobile devices has become increasingly popular. It is the key driver of mobile data growth, with a 66% annual increase through to 2019 compared with 57% for data as a whole. Ericsson’s consumer research into active TV and internet users shows that 27% of Germans use a mobile device to watch TV or video on a weekly basis. This is a typical level for Western Europe, but the figure is even higher in Sweden. Sweden also has the highest 4G penetration rate in Europe, where TV viewing via a mobile device is 42%. YouTube stated in October 2014 that mobile devices now generate 50% of its global traffic, up from 41% in 2013.

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